Historical background of the rise of N factory watches
The vast majority of high-end imitation watches in China come from Guangdong, especially Guangzhou, Shenzhen, Dongguan and other places. After 1979, Guangdong became a test field for reform and opening up due to its special natural geographical location and socio-economic conditions, so it was allowed to implement special policies in opening up to the outside world. Since 1992, the reform and opening up of the Pearl River Delta has continued to develop in depth, the introduction of foreign capital has set off a climax, infrastructure and various constructions have made rapid progress, economic development has accelerated, and the process of industrialization has accelerated. After more than ten years of development, Guangdong has already had a world-class light industrial park and first-class metal processing capabilities. Especially in Shenzhen, during the period of reform and opening up, in order to invest in the development of accessories and manufacturing industries, many Hong Kong-funded and Taiwan-funded enterprises entered Shenzhen, and since then Shenzhen has become China’s watch capital.
Driven by these enterprises, Guangzhou has formed a complete industrial chain for watch production, processing and sales. Guangzhou’s watches occupy an absolute leading position in the country, with an output accounting for 60% of the country and 45% of the world.
Watch factories of various qualifications have sprung up like mushrooms after rain. Faced with this huge market, these factories can get a share of the pie at the beginning. But the market is always saturated, people’s freshness also declines, and with the impact of Swiss watch brands and Japanese cost-effective watches on the Chinese watch market, most of the watch market is basically facing a situation where it cannot survive. Under this market background, there are always some factories that take risks, and since then, Chinese imitation watches have been born.
Why has the product line of watches produced by Factory N shrunk so seriously?
We know that five years ago, Factory N had a very rich variety of products, including Rolex’s Submariner/Daytona/Ghost King/Log/Yacht, IWC Portugal and other multi-functional watches, Panerai 111/005 and even 441 products, Audemars Piguet Royal Oak full series of product reproductions, Blancpain Fifty Fathoms, basically as long as Factory N makes products, they are the market leaders. As of now in 2020, why does Factory N have only a few products? Only Daytona occupies the market leader because of the superiority of the movement, and AP War Survivor is also the market leader because of its special style, and products like Submariner can only be said to be one of the best. Others, such as the IWC Portugal, have been discontinued since 2015, the Blancpain 50 has been discontinued since 2018, and the AP Royal Oak series has been sold at a special price since the JF factory’s technological breakthrough in 2014, and has now disappeared. This is why many factories have begun to catch up, such as the JF factory, which spent many years breaking through the technical blockade of the N factory AP Royal Oak replica watch and won the market share of the Royal Oak in one fell swoop. At the beginning, the ZF factory was also focused on making the IWC Portugal series of watches, and since then, the N factory’s IWC market share has also disappeared. The GF factory initially only made Breitling replica watches and won all the Breitling replica watch markets. In this way, the market share of the N factory replica watches has been continuously eroded. By last year, the N factory had shrunk its front line and only retained the upgrade and improvement of some Rolex products. The energy was limited, and the current market environment was by no means comparable to that of the past, and the competition was too fierce. When everyone knows where the gold mine is, you can only find a place to dig secretly.
Where there is light, there is darkness. Relying on the complete watch industry chain in Guangzhou, Shenzhen, Dongguan and other places, not only brand watches are produced and sold here, but also many imitation watches are bred here. In fact, imitation watches are also divided into many levels, and can be divided into low imitation, general imitation, high imitation and super high imitation according to the degree of sophistication. This article is about high imitation watches. Unlike everyone’s imagination that high imitation watches are produced in hidden underground family workshops, high imitation watches in reality must be produced in extremely formal watch manufacturers, not family workshops. Family workshops can only carry out the simplest assembly at most. The huge supply of high imitation watches on the market now cannot be supported by family workshops at all, and the sophistication of high imitation watches cannot be achieved by family workshops.
Now, there are many legends about a certain high imitation watch manufacturer on the Internet, saying that this is an underground factory that secretly makes high imitations behind closed doors. These rumors are nothing more than online high imitation watch sales to make up stories to increase sales and increase mystery. The production of high imitation watches is absolutely impossible to rely on a certain underground factory for independent processing, but relies on the joint efforts of several factories. In the middle, the most important thing is the initiator. The initiator first predicts the market situation and then determines the watch style that needs to be counterfeited. They will directly buy genuine watches from the counter and completely disassemble them. Send different parts to different manufacturers, such as movement manufacturers, shell manufacturers, watch chain manufacturers, letter manufacturers, and outer packaging manufacturers, and let them make one-to-one molds. Finally, the initiator collects all these parts and then hands them over to the assembly manufacturer for assembly.
The manufacturers directly involved in the production of a certain part of the high-imitation watch cannot be underground factories, but are definitely regular manufacturers registered with the Industrial and Commercial Bureau, and some of them are subsidiaries of listed companies. These factories definitely do not survive solely by producing high-imitation watch parts, but also accept orders for other brand watches. Their production and manufacturing level and processing environment are even better than some domestic state-owned brands. Ps, the parts of a certain domestic state-owned brand that I know of are all OEMed by companies in Guangzhou because they cannot be produced by themselves.
N Factory was also born in this historical background. However, N Factory’s watches are positioned high. At the beginning, they were only aimed at high-end customers. N Factory’s philosophy is to make the best. Therefore, although N Factory’s watches are expensive, they are not worried about sales, because only its products are high-end products. N Factory’s watches are purchased from genuine products and then disassembled and made one by one, while many products of other factories are made according to this picture, and even cheaper ones are imitations made by others. It is precisely because of the initial accurate positioning of N Factory that N Factory can be said to be the most popular replica watch factory from 2013 to 2016. When many factories began to realize that only high-end imitations can meet the needs of the market in 2013, N Factory had taken a big step and far surpassed other factories in terms of brand. Many foreigners came to Guangzhou for N Factory’s products.
In the final analysis, it is also because the replica watch factory is just an initiator. Anyone who has a relationship with a large watch manufacturing factory can make a good product as long as he is careful, and if he makes it well, he will have meat to eat.
Revealing the reasons for the decline of N Factory’s watches
After reading the above introduction of the author, I think everyone has a good idea. The reason why Factory N was able to rise was because it had accurate positioning, and the number of models it launched was huge at the beginning, and there was basically no competitor. Around 2011, the hottest watches on the market were still those replica watches, and no one had time to estimate the replica watches, so Factory N became a legendary factory at that time. After 2013, when everyone realized that the dominant consumer group in the market had changed and began to make replica watches, the market share of Factory N watches could only shrink. Even if you are a tiger, you are no match for a huge pack of wolves, not to mention that you are just a more powerful wolf. Some people say that because Factory N changed its boss, the first boss stopped doing it after making money, which led to the strategic mistakes of Factory N later. This is not the main reason, because even if he is still doing it, he is also making replica watches, and his energy is also limited.
The main reason for the decline of Factory N is that the competition in the current replica watch market is too fierce. No formal factory has excellent craftsmanship to stand at the top of the world’s watchmaking craftsmanship. Everyone’s watchmaking craftsmanship is not much different, and there are so many formal factories. Those initiators have found connections, and anyone can make very good replica watches.
If N Factory has its own factory and its technology is very advanced, then it is impossible for N Factory to decline. The key is that it does not have its own technical expertise and does not have very strong relationships to suppress other replica factories. Under free market competition, it can only be said that whoever is diligent, careful, and willing to invest money and energy can succeed.
Summary: Through the above text introduction, we know that the rise of N Factory is accompanied by the development of the market and the accuracy of its positioning. To put it bluntly, it has seized the historical opportunity and has become the leader. Its decline is because it does not have advanced technology, and the market competition is very fierce and its energy is limited.
The information about the official website of NOOB Factory circulating on the Internet is analyzed for everyone today. As a manufacturer of replica watches, NOOB replica watch factory must ensure its concealment. The factory only ships to some long-term suppliers and is well-informed. Once the supplier has problems, the factory will blacklist all related contact information to avoid being affected. Therefore, all official websites on the Internet are fake. It is impossible for the factory to openly create a website to retail its products. Not from the perspective of safety, and even less from the perspective of sales. The factory has already made a reasonable profit, and the factory’s sales volume will not be greatly increased by opening an official website. The so-called official website is just a gimmick used by retailers to attract traffic and thus launch sales.