We have mentioned more than once that Rolex has a deep connection with the film industry. In many classic films and even many Oscar-winning films, many legendary film characters have Rolex watches on their wrists. Rolex itself strongly supports the film industry, for example, through the Rolex Mentor and Protégé Arts Initiative, it supports the development of film art, invites Martin Scorsese and James Cameron to serve as spokespersons, and strongly supports the annual event, the Academy Awards. It has been an honorary sponsor of the Oscars for six consecutive years!
Two major events in 2017 further consolidated Rolex’s deep connection with the film industry. After James Cameron, director Martin Scorsese also became a Rolex spokesperson. In the same year, Rolex established a partnership with the industry’s authoritative organization, the Academy of Motion Picture Arts and Sciences.
The Governors Awards, sponsored by Rolex and the Academy of Motion Picture Arts and Sciences, symbolizes the beginning of the Oscars season. This award is intended to pay tribute to outstanding figures in the film industry and recognize their extraordinary lifetime achievements. It also highlights Rolex’s long-term cooperation with film art. The winners have been pursuing their artistic ideals and have timeless classic works. There are three Oscar Governors Awards, including the Jean Hersholt Humanitarian Award, the Oscar Honorary Award, and the Irving Thalberg Memorial Award. The establishment of the award also celebrates outstanding humanistic achievements in the film field and praises the significant contributions of filmmakers to the art of filmmaking.
The annual Oscar Awards ceremony is a tribute to the art of film, inspiration, ingenuity and outstanding craftsmanship. Rolex has been the honorary sponsor of the annual Oscar Awards ceremony held at the Dolby Theater in Hollywood for six consecutive years.
Or you don’t know that behind the awards ceremony, there is the Oscar Greenroom, which is hosted by Rolex. While waiting for the award, the nominees and the host will take a break in the Green Lounge. After the award is announced, the winner will return with the coveted Oscar statuette. It is a very important room. Every year, Rolex designs a new decoration for the Green Lounge to create an immersive experience. The theme of the Green Lounge in 2022 pays tribute to the legendary Hollywood movies and symbolizes the ingenious fusion of film and watchmaking art. Which actors and directors will walk back to this room with the Oscar statuette this year?
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