If you are a watch fan who regularly follows watch-related communities, you may have recently seen the video of artist Wang Yangming unboxing his holy grail watch Patek Philippe 5980/1R on his YouTube channel. Not only was he overjoyed at the successful purchase of his dream watch, but in the video he also thanked the watch store that made his dream come true: Jin Shengyi, the oldest watch dealer in Taiwan.
Jin Shengyi’s nearly 100-year entrepreneurial history is well-known, and its ability to stand out among the numerous watch stores in Taiwan and become the choice of celebrities and artists has indeed confirmed its outstanding industry reputation; secondly, Jin Shengyi’s ability to grasp popular styles can also be seen here, because although 5980/1R is not the target of market madness due to its high price, it is still a very popular and one-in-a-million style. Top watch stores not only pursue a rich and complete display of styles, but also strive to get popular special models, and Jin Shengyi is one of the best among them.
The latest, largest, and most advanced
Rolex x Patek Philippe Double King Attack
Since the founding store on Boai Road, which only covers an area of 15 square meters, was established in 1923, Jinshengyi has been in the Taiwanese watch market for nearly a hundred years. Daniel Chen, the fourth generation of the Jinshengyi family, explained that after the Japanese occupation, Taiwan’s recovery after World War II, and the booming local economy in the 1970s, and then experienced the tourism consumption boom brought by Japanese and mainland tourists, Jinshengyi has been able to adapt to the customer base, change sales focus, and adapt to the times through the changes in the times and the industry. The secret to keeping a close eye on the market pulse is to understand customer needs. Even though the customer base comes from different sources and has different preferences, the mission of providing the top and most suitable watches remains unchanged. Because of this original intention, Jinshengyi’s century-old brand has become more and more solid.
Jinshengyi Watches has four stores, including the Boai store at the intersection of Boai Road and Hankou Street and the Zhongxiao store at Section 4 of Zhongxiao East Road. They gather top brands such as Lange, Vacheron Constantin, Bulgari, HUBLOT, IWC, GRAND SEIKO, and ZENITH, as well as mid-priced brands such as Tudor, ORIS, Longines, TAG Heuer, and SEIKO. Customers can browse the best of each brand at the same time. In addition, the Rolex store on Songzhi Road in the prime location of Xinyi District and the Jinshengyi Patek Philippe store on Zhongxiao East Road are operated in a single-brand mode, with a grand facade, a wide floor, and top-notch original decoration, exuding a noble aura.
Top brands are very strict in evaluating their cooperative distributors. The two watch kings, Rolex and Patek Philippe, are particularly cautious. In addition to having a good reputation, a complete system, and local advantages, they must also closely cooperate with the global strategy of the original factory and unify the hardware and software specifications. Jinshengyi is one of the few watch dealers in Taiwan that is authorized to be both Rolex and Patek Philippe. Its resource allocation and high-quality image are both industry leaders. While it has been strongly recognized by the original manufacturers, it is also more likely to gain high support from the source of goods.
The best watches,
in the best watch shops.
In addition to professional services and comfortable environments, top customers value the sense of honor and exclusivity that comes with buying high-end products when they consume. The most important thing is the ability of the watch shop to find and find watches for customers. Especially if you want to collect a limited number of objects or a hot style in the market, the budget in your pocket is just a threshold. The most fundamental premise is how to “grab” watches from all over Taiwan or even the world. Whether you can get these most talked-about watches that everyone wants to buy depends on whether the dealer is “powerful” enough to get quotas from the original manufacturers.
With the two most popular top brands in the market, Jinshengyi has also felt the changes in consumer behavior caused by the development of information in the current digital environment. Daniel gave an example, more and more customers who come to the store have done their homework in advance, usually have designated specific styles to appreciate or purchase, so while Jinshengyi provides high-quality services, the role of sales consultants in the past, which introduced, recommended, and educated customers, has gradually changed to being able to meet customers’ immediate needs and desires, especially in the face of many customers who follow the trend, finding hot and popular models has become an alternative challenge.
“Jinshengyi pays great attention to the latest, hottest, and most topical products in the watch industry, and fully cooperates with various brands to meet the needs of customers. Of course, each brand also reserves the hottest and best products for the best dealers, which is also Jinshengyi’s strength.” The long-term evaluation and loyal customer base have become Jinshengyi’s advantages in actively competing with the original factory and mastering popular styles; and being able to find the dream watch for customers is equivalent to gilding Jinshengyi’s evaluation again. The positive cycle between the brand and consumers is the cornerstone of Jinshengyi’s century-old success.
“Watches are for yourself, not for others.”
Jinshengyi, which has been passed down for a century, is a traditional family business. Daniel said that this way of operation is like Patek Philippe, the watch king managed by the Stern family. It is not a group-style operation, which can have the freedom and flexibility of decision-making, and can better protect the long-term interests of the enterprise and the generational inheritance value valued by the watch industry. Since Jinshengyi does not have too many hierarchical isolation in operation and is not interfered with by external shareholders and board members, it can directly contact customers, understand industry trends, and quickly make decisions that best suit the market niche.
This far-sighted generational thinking is also reflected in Daniel’s advice to watch fans: “Watches are for yourself, not for others. Express your own style and wear a watch that makes you happy.” Wearing a watch to satisfy the eyes of others can only compete for a temporary trend; but owning a watch that you really like will add luster to yourself in the long run. I believe that collectors have their own judgment in their hearts whether to fight for a moment or for a long time.
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