The watch industry has entered a period of zero production and zero business activities? ? ? After ROLEX took the lead in announcing the closure of three Swiss watch factories in Geneva, Bienee and Crissier for 10 days from 17:00 on March 17, Patek Philippe, Audemars Piguet, Hublot and Breitling also issued statements announcing temporary factory closures.
Patek Philippe closed its head office and all production bases from March 18 to March 27, 2020, and will conduct subsequent assessments based on the development of the epidemic; Audemars Piguet announced the closure of its watch factory, some offices and specialty stores until the end of March; Breitling will close its La Chaux-de-Fonds and Grenchen factories from now until April 1, and will make relevant decisions based on the epidemic situation; Hublot’s closure period for the watch factory is undetermined.
Patek Philippe announced the closure of its factory for 10 days, and the Instagram that was originally published on the 18th of each month was also suspended.
Audemars Piguet announced on its official Twitter that it would close its watch factory, some offices and stores until the end of March.
Hublot announced on Instagram that it would temporarily close its factory, but the timing of its reopening would depend on the impact of the epidemic.
As the Swiss government has declared a state of emergency and global luxury business and production activities have almost come to a halt, the temporary closure of the factory is a major decision, but since the two leading watch brands ROLEX and PP have already expressed their views, it is expected that more and more brands will follow suit.
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